Toledo Speedway

Since it was founded in 2005, YouTube has become the most prominent video streaming platform in the world.

With over 2 billion active monthly users and 1 billion hours of video content being viewed every day, YouTube is the perfect platform to use in your online customer acquisition strategy.

Let us take you through 5 major reasons you should be using YouTube to market to your customers.

1) Engage with your target audience

With YouTube, you can find an audience who may be interested in your brand. By creating videos that are both informative and entertaining, you are able to draw them in and keep them engaged.

YouTube allows people to leave comments underneath a video, meaning that you can reply to your audience and answer any questions they might have. Not only does this have a positive effect on branding by making your business seem knowledgeable and trustworthy, but it is also a great way to get feedback and understand your customers better.

2) A faster way to get your message across

Videos allow you to quickly explain a full concept in less than 3 minutes. The advantage that the medium has over others is that in videos you can use text, animation and images to help you illustrate a point.

This makes is much easier to communicate with your target audience. The added benefit is that if you include a person talking in the video, the “human element” helps the viewer to better connect with your brand.

3) Generates interest in your brand

You don’t have to just create informational videos. A great way to generate more interest in the brand and the products you sell is with live product demonstrations.

People are more likely to make a purchase if they can actually see a product in action. This way, you can physically show the benefits of a product and place links in the description for them to purchase it directly.

Videos used in this way can act as a great sales tool, help to build authority and highlight your industry expertise. According to Animoto’s 2018 State of Social Video: Consumer Trends report, 93% of marketers were able to successfully land a customer using a video on their social media, with 88% of marketers saying that they were happy with the ROI of video marketing on social media.

4) Video content is a popular medium

According to Fairtech, 68% prefer to learn about a company or profuct by watching a short informative video. This makes video more popular than other mediums, including text-based articles at 15%, presentations at 4%, infographics at 4% and e-books and manuals at 3%.

5) YouTube is free to use

You do not need to pay money to build an audience and attract customers with YouTube. You are able to quickly start your channel and upload videos without any hassle.

There is also a chance that a video you create can go viral, meaning that there is the potential that you can grow your business very quickly without spending a penny. In addition, videos are known to be some of the most shared types of content on the internet and through social media.